Extracurricular Project
Systemvetardagen 2024
One of the biggest job fairs in sweden for students and employers in the it-business.
Project Background & MY Role
For nearly 30 years, DSV students have organized an annual job fair connecting IT students with industry professionals. As part of this tradition, a new website is built each year by a student team. In 2024, I contributed to the design and development of the site, focusing on UX/UI.
Working in an agile team, we used short sprints and rapid iterations to move from wireframes to a responsive user interface. Our goal was to create a clean, intuitive experience for both students and participating companies.
Design goals
The website was designed with a clean, minimalist aesthetic to ensure ease of use and highlight the most important content. One key goal was to give sponsoring companies strong visibility, while making it easy for visitors to plan their attendance in advance.
Clear navigation and a user-friendly interface help attendees quickly find relevant information about participating companies. At the same time, students can explore who will be there and prepare ahead of time. The platform also aims to present companies in a professional light, encouraging meaningful interactions and networking throughout the event.
WEBSITE
Improving the website navigation
Overview
From the previous website, the team unanimously agreed that a major focus this year was to enhance the website's navigation. The goal was to not only showcase the participating companies but also to ensure that the website serves as a companion for visitors.
Enhancing User Experience for Job Fair Attendees
To conducted user research through interviews with students and potential visitors of the fair, where together with the interviewer, navigated through the previous website. The feedback highlighted key pain points such as difficulties in finding specific companies, ambiguity in the navigation menu, no feature or information to plan the visit in advance and the lack of a clear information structure.
High-Fidelity Wireframes for Enhanced User Experience
Based on the research findings, our team developed wireframes to visualize the new website layout. The emphasis was to create a simple menu with easy navigation, improving information hierarchy, and fill the gaps of the to have easy access to information during and before the event. High-fidelity wireframes were created in order to gain more valuable information regarding the navigation of the website and in the decision making of the final designs.
Wireframe: Home PAge, Desktop & Mobile Version
Gaining insights with high fidelity prototypes
Evolving the Website in alignment with the Brand Identity
With insights from the prototypes, we proceeded to work further more with the design, an important factor was that it should be aligned with Systemvetardagen 2024’s brand identity therefore working with design systems. After finalizing the wireframes and design, the development team took over, bringing the website to life. Where they focused on coding, implementation, and integration, ensuring alignment with project goals. Through collaboration and iteration, the website evolved, building on the foundation created by user research.
My contribution
In this project, I contributed by conducting user research through general interviews and conducting secondary research. This involved gaining insights into user preferences, needs, and expectations. Additionally, I contributed to create wireframes that served as blueprints for the website's structure and functionality. Collaborating closely with the Vice Head of Web Development & Design, we translated these wireframes into intuitive and visually appealing UI designs, ensuring a seamless user experience.
